Influence and Market-Product Fit: A GTM Playbook for Product Teams

Most GTM strategies define their market with demographics. The ones that win use psychographics. Here's the 6-step playbook for building market-product fit through influence.

Connecting Design with Leadership

Building a design-led organization requires more than empowering designers. It requires leaders at every level to understand design, champion its potential, and integrate it into strategic decision-making.

You need psychographics, not demographics.

Intro to Category Design

A practical guide to category design—how to define a new market, build demand, and position your product as the leader, with clear examples.

Raising the GDP of Design

How shaping the design industry, organizations, and culture can raise the impact of design. Lessons from three years influencing teams, leaders, and markets to embrace design-driven thinking, collaboration, and the value of design in business.

Navigating Feedback: A Strategic Guide for Designers

A practical guide for designers on transforming unhelpful feedback into productive conversations. Includes frameworks for handling subjective reactions and prescriptive solutions.

Understanding Outcome-driven Strategy