Corey Lee

Corey Lee

Design & Strategy

Fractional Design Leader.
Building design economies.

Hi, I'm Corey.
I help product companies build the leadership layer that makes design compound.

A lot of product companies reach a point where design is happening but not leading. Designers are shipping. The team is busy. But design isn't connected to strategy, and nobody's sure how to change that.

That's usually when I come in.

I work with companies as a fractional Head of Design. Embedded in leadership meetings, product decisions, and cross-functional strategy. The commitment is part-time. The work isn't.

I've spent 15 years designing products and building design organizations in Tokyo.

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Services

Design-driven Growth Strategy

60min team training + Product strategy Plan

In this session you'll learn to create a unique product position that drives growth by leveraging design as your strategic differentiator. Learn market analysis, competitive positioning, and strategic hypothesis building through design-driven thinking with a systems approach that ties clearly to tactical execution. Turn your design expertise into strategic business influence—practical skills for immediate application that solve differentiation challenges and drive measurable results.

Design & Product Strategy Consulting

Project-based or monthly retainer

Bespoke design and strategy support aimed at helping teams reach specific goals — such as improving UX, accelerating growth, refining product positioning, or building design systems. I work hands-on with your team to deliver results through both strategic guidance and direct design execution.

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