Bullion Gold Service — ORZIS

Context

Bullion Japan has brokered physical gold since 2015, connecting customers with a market that has traditionally run through banks and dealers. With Bullion Gold Service, it set out to make something new in Japan: a way to buy and sell real gold bullion with Bitcoin, any time of day.

That meant introducing an unfamiliar idea to two audiences at once. Investors who trust gold needed to trust a digital-first service, and crypto holders needed a reason to move into a physical asset. The work covered the brand, the marketing site, and the trading product for customers and the operations team behind it.

Brand

ORZIS is built from stacked bars that read as both bullion and a forward-leaning "Z": weight and momentum in a single mark. A warm bullion gold carries the identity, set against a quiet grid that hints at the ledger underneath. The mark holds up in gold, black and reversed, from app icon to full-bleed key visual.

Landing Page

The site leads with the product, not the technology: gold you can hold, bought with Bitcoin. The hero puts bullion front and centre, then the page works through the questions a cautious buyer would ask. How easy is it, what does it cost, how is it stored, and can I get out when I need to.

Product

Buying gold with Bitcoin has a step that most checkouts don't: the customer leaves to send funds from their own wallet, and the order waits until the transfer lands. The purchase flow is designed around that gap. Every screen states the amount, the rate and where things stand, and the wallet address comes with a QR code so it never has to be typed.

Design System

Customers and the operations team see the same transactions from different sides, so both products were built from one component library. Buttons, inputs, status chips and the transaction row are shared. The admin version of a row simply adds what operations needs: the customer, their holdings and who is handling the order.