Founder by Design
A home for designers building their own thing
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company
Founder by Design
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deliverables
Brand Identity, Website Design, Development
- website
Founder by Design is a community for designers who left corporate, are thinking about it, or are already running their own thing. Evenings, masterminds and an ongoing community in Tokyo, focused on the layer above craft: identity, pricing, saying no, and building a business while still serving clients.
The site needed to feel like the rooms themselves. Small, considered, a little raw. An editorial serif paired with monospace labels, bilingual English and Japanese throughout, and hand-drawn marks in a single acid green that circle, underline and point at the ideas that matter.
