In this session you'll learn to create a unique product position that drives growth by leveraging design as your strategic differentiator.

Learn market analysis, competitive positioning, and strategic hypothesis building through design-driven thinking with a systems approach that ties clearly to tactical execution.

Turn your design expertise into strategic business influence—practical skills for immediate application that solve differentiation challenges and drive measurable results.

The Strategic Design Gap is Costing You Competitive Advantage

Your design team has mastered the craft. You're shipping user-centric products, maintaining design systems, and delivering polished experiences at scale. But here's the uncomfortable truth: every other organization is doing the same thing.

What once differentiated your company—exceptional execution, seamless usability, design consistency—has become table stakes. Even the slowest adopters have caught up. Your beautifully crafted products are swimming in a sea of equally well-designed competitors.

The missing piece? Design strategy.

Design Strategy: Your Path to Durable Competitive Advantage

Strategic design isn't about having an MBA or speaking in business jargon. It's about developing the ability to:

• Read market conditions through a design lens and identify opportunities others miss
• Analyze competitor landscapes to find positioning gaps your design can exploit
• Define strategic hypotheses that connect design decisions to business outcomes
• Communicate design strategy in language that gets stakeholders excited and aligned

In today's saturated market, the companies that will dominate aren't just those with the best-designed products—they're the ones using design as a strategic tool to shape markets, influence behaviors, and create conditions that favor their business.

What You'll Learn: A Practical Framework for Strategic Design

This workshop gives you a repeatable, proven approach to building rock-solid design strategies that deliver measurable business impact. You'll walk away with:

Strategic Context Building

• How to analyze market conditions, competitive landscapes, and consumer behaviors through a design strategist's lens
• Tools for identifying strategic opportunities that others overlook

Strategic Positioning & Opportunity Definition

• Methods for defining unique product positioning that your design can own
• Frameworks for connecting consumer insights to strategic design decisions

From Strategy to Action

• How to craft strategic hypotheses that bridge design decisions and business outcomes
• Techniques for translating strategy into actionable tactics for your team

Strategic Communication

• Articulate the value of design work in a way the business stakeholders understand
• Frameworks for presenting design strategy that drives business decisions

Ready to Transform Your Design Practice?

Stop being the team that makes things look good. Start being the team that makes strategic things happen.

In this workshop, you'll develop the strategic design mindset that separates truly valuable design practitioners from the rest. You'll learn to see opportunities where others see obstacles, define positioning where others see confusion, and create competitive advantages where others create commodities.

Your beautifully executed products deserve an equally beautiful strategy. Let's build it together.