Corey Lee
Design & Strategy
I help businesses turn design into a strategic advantage.
Hi, I'm Corey.
I help businesses unlock growth by turning design into a strategic advantage.
Most organizations focus too much on design execution while struggling with what matters most: using design strategically to differentiate their product and drive business growth.
I bridge that gap. With 15+ years building design-driven products, I know how to align design with business goals and translate design decisions into language that stakeholders understand and value.
As a Designer Advocate at Figma, I worked with hundreds of organizations globally—from startups to enterprises—helping them transform design from a cost center into a growth driver with measurable results.
If you're looking to build market-leading products with design as a differentiator, let's work together.
articles
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Raising the GDP of Design
Aug 05, 2025
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Navigating Feedback: A Strategic Guide for Designers
Jul 15, 2025
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Do hard things
Jun 22, 2025
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Foundations—Design Systems
May 31, 2025
Services
Design-driven Growth Strategy
60min team training session
In this session you'll learn to create a unique product position that drives growth by leveraging design as your strategic differentiator. Learn market analysis, competitive positioning, and strategic hypothesis building through design-driven thinking with a systems approach that ties clearly to tactical execution. Turn your design expertise into strategic business influence—practical skills for immediate application that solve differentiation challenges and drive measurable results.
Recommended for: Teams struggling with product strategy and experiencing growth stagnation.
Design & Product Strategy Consulting
Project-based or monthly retainer
Bespoke design and strategy support aimed at helping teams reach specific goals — such as improving UX, accelerating growth, refining product positioning, or building design systems. I work hands-on with your team to deliver results through both strategic guidance and direct design execution.
Recommended for: Businesses experiencing growth stagnation or needing a fresh change in direction with direct execution support.
